The EDGE Story: How It Started (and Why It’s Still Growing)
EDGE didn’t start as “let’s make another brush.”
It started in June 2020, when we decided the window cleaning market needed a proper engineered system — brush heads, sockets, jets and rinse options designed to work together, not a mix of compromises.
Built through real R&D (not guesswork)
From the start, EDGE has been a serious development programme. Getting a brush to perform properly on the end of a pole isn’t just about shape — it’s about weight, balance, water delivery, durability, and cleaning performance where it actually matters: frames, sills, corners and awkward angles.
That meant lots of design iterations and a lot of time invested.
One of our first purchases: a 3D printer
Early on, we bought a 3D printer so we could prototype in-house. It allowed us to test ideas quickly, make improvements fast, and avoid long waits for external samples. Rapid prototyping helped us refine key details before committing designs to steel tooling.
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Big investment in tooling and manufacturing
We’ve invested heavily in multiple injection moulding tools to bring EDGE to life — a big commitment that only makes sense if you’re building for the long term.
We also invested in specialist equipment so we could manufacture components properly and consistently, including:
- a new ENGEL vertical moulding machine to over-mould brush backs
- a sonic (ultrasonic) welder to fuse rinse bar ends for a strong, reliable finish
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Tested by professionals before launch
The first sample brushes were issued to professional window cleaners in late 2022 for real-world testing and feedback. After further refinements, EDGE was launched in the UK in late 2023.
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R&D hasn’t finished
EDGE development hasn’t stopped. We’re still improving the system, and new products are already in the pipeline — all focused on practical gains: better control, better rinsing, lighter setups, and durability that stands up to daily use.
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